![]() |
Susan is a highly respected counselling psychologist with several books on managing stress, overcoming depression, and fostering healthy relationships in both personal and professional settings.
How Entrepreneurs Can Balance Stress for Peak Performance,
For entrepreneurs words like ‘balance’, ‘rest’ and ‘relaxation’ are like a foreign language. Their excitement, drive and optimism propels them to work longer hours and take fewer breaks which can affect their health, relationships and business success. While I can’t cover every aspect of stress management for entrepreneurs in this article, I hope the stories, research, recommendations and insights shared here will inspire you to make meaningful changes in your professional and personal life. By finding greater balance and fulfilment you can navigate the challenges of entrepreneurship with more resilience, productivity and success. |
- Delegate
- Find a Hobby
- Sleep Hygiene
- Connect With Other Entrepreneurs & Business Leaders
- Exercise
- Be Decisive
- Unplug
- Discover The Power of ‘No!’
- Financial Wisdom: A Lifelong Journey
- Deep Muscle Relaxation with Creative Visualisation
- Nourish Your Body and Mind
- Get Organized with Effective Time Management
- Stimulate Your Senses
- Take Out-Of-Town Breaks
Delegate
Hal, an accountant, was fifty years old when he came to see me. He had spent the past four years setting up a business in Portugal assisting immigrants with all things financial. During this time Hal and his family were also settling into their new country and the stress of immigration was putting his marriage under strain.
After a few sessions, Hal realised that his attempts to cut costs were causing anxiety and decreased productivity so he hired a young assistant to free up time for him to focus on high-value tasks. This also allowed Hal to take a few breaks and even a fishing trip to Norway. Having realised the benefits of delegation Hal planned to build a team for future growth.
Entrepreneurs are often reluctant to outsource responsibilities to others and this can hinder the growth of their business as well as their well-being. While it might be practical to do everything in the early stages building a trusted team is crucial for expanding the business. Delegating tasks even to a virtual assistant frees up time for strategic focus and the pursuit of personal wellness. Adopting this approach can lead to a healthier entrepreneur and a more successful business.
Think of a time when you knew you had too much on your plate but did not think that anyone else could do your tasks as well as you.
Find a Hobby
Over the years I’ve explored various creative outlets from painting to interior design and culinary arts. These pursuits have not only allowed me to express myself but have also provided physical and mental stimulation, bringing me great joy.
Prioritizing a hobby outside of work is essential for preventing burnout. Constant stress and pressure can lead to emotional exhaustion often manifesting as symptoms similar to anxiety and depression. By taking time for personal interests you can avoid the detrimental effects of overwork.
Do you have a guitar or a sketchbook with pastels under your bed or at the back of your cupboard? This is the time to reconnect with a much-loved hobby or start something new that sounds interesting and may be on your bucket list.
Sleep Hygiene
A few years ago I was commissioned by Genesis, a mattress company, to write an article about sleep hygiene. It was titled ‘Sleep Matters’ and these are some of the key tips I included:
- have a cooler rather than a warmer room in which to sleep
- do not exercise just before going to bed
- have a routine for bedtime
- use meditation or relaxation exercises before going to sleep
- place digital devices out of reach before going to sleep
Entrepreneurs often feel enthusiastic and energised by their work leading to the temptation of working long hours. While occasional late nights might not be harmful chronic sleep deprivation can negatively impact physical and mental health, ultimately affecting business performance. The difference between a foggy mind after a sleepless night and a clear head after a restful sleep is astounding.
Connect With Other Entrepreneurs & Business Leaders
In her new book Networking for Introverts, Helen Nicholson explores the fears and habits of introverts and extroverts when networking. Based on her research, surprisingly, Nicholson found that introverts are more successful networkers than extroverts. This is because they are naturally more empathic and listen better than outgoing extroverts. Nicholson also noted that introverts prefer networking one-on-one with interesting people over a coffee and that in larger networking groups they connect with just one or two people. Interestingly, introverts are more likely than extroverts to follow up with the few people with whom they have connected. She also recommends that introverts permit themselves to leave when they feel ‘peopled out’.
As social creatures human connection is vital yet entrepreneurship is often a solitary journey. Joining or creating a community of like-minded innovators can be a powerful antidote to isolation, offering practical, emotional, and social support.
Exercise
When I began my practice more than forty years ago I frequently counselled entrepreneurial clients who were considering psychotropic medication for anxiety and depression. Sometimes their doctors recommended antidepressants along with a course of tranquillizers to help them feel more relaxed while the antidepressant gained full strength. When clients were reluctant to start a course of medication, however, I encouraged them to do cardio exercises such as walking, cycling, or swimming for twenty to thirty minutes on alternate days. Within weeks this routine often led to noticeable improvements in their mood and overall well-being.
My interest in the benefits of exercise on my client’s physical and emotional well-being led me to contact Professor Tim Noakes, author of The Lore of Running. While he acknowledged a lack of scientific evidence at the time (in the 1980s) he noted anecdotal reports, including my own, suggesting positive effects on emotional well-being. Since then extensive research has confirmed the benefits of exercise on both physical and mental health.
Do you exercise regularly? If so, can you think of a time when you were ill and could not exercise for a week or so? Do you remember how flat you felt when you were told not to exert yourself, and how much better you felt once you were exercising again?
Be Decisive
Certain phrases like ‘I have realized’ and ‘I have decided’ fill me with hope and excitement when heard from entrepreneurial clients. Though not scientifically proven, I’ve often observed that uttering these phrases signals a shift toward positive action in previously challenging areas. For the success of their businesses entrepreneurs and business leaders must be decisive.
Are you avoiding any problems? I encourage you to assess and address issues promptly. Even an imperfect decision is better than inaction. You can always adjust your course later.
Unplug
Over two decades ago I wrote a book called Stress Matters. A journalist from Information magazine later contacted me, intrigued by the potential effects of information overload. Our interview led to her article, Fact Attack which highlights the negative consequences of excessive information consumption. I suggested the ‘delete button’ as a metaphorical tool to clear mental clutter much like a physical dustbin clears a desk. With today’s digital overload, unplugging from screens is more crucial than ever.
Entrepreneurs often feel the pressure to be constantly available online. However, taking short breaks throughout the day is crucial for your mental health and relationships. Step outside, breathe fresh air and move around. Disconnecting from technology allows your mind to wander and recharge. You might be surprised at the insights that arise when you unplug.
Discover The Power of ‘No!’
One of my most valuable lessons came from a psychology course at Sterkfontein Psychiatric Hospital. Our professor, Prof. Gert Meyer, suggested that many patients’ struggles stemmed from an inability to say ‘no’ to unreasonable or manipulative demands. While I acknowledge the complexities of mental health including genetic and environmental factors, I’ve learned to trust my gut instinct in both my personal and professional life.
Gut discomfort is a warning sign. When I’ve ignored this intuition and agreed to something out of obligation, the consequences have always been negative. Conversely, even when saying ‘no’ is difficult, a conscious, well-considered decision based on gut instinct rarely leads to harm.
Can you remember agreeing to something despite experiencing gut discomfort or saying ‘no’ when your gut urged you to agree? How did these decisions make you feel afterwards?
Financial Wisdom: A Lifelong Journey
Financial stress is a common theme in therapy because one’s relationship with money and what we do with it is often tied to feelings of control and security.
While I have very few regrets, I wish I had prioritised financial education earlier in life. Instead of solely focusing on immediate business needs and my children’s education and extracurriculars, I should have balanced those better with long-term financial planning.
Many resources including books and YouTube channels offer valuable financial insights. In my sixties, I discovered Anne Wilson’s book The Wealth Chef in which her emphasis on purposeful work and intentional spending resonated with me. I often recommend this book to clients, highlighting her guidance on consistent savings of even a small amount as a path to debt-free living and financial freedom. Another person worth listening to is Dave Ramsey. His journey from extreme financial success at a young age, to absolute ruin and subsequent recovery is a powerful testament to the importance of discipline and perseverance. His Every Dollar business is a tangible example of his principles in action. Remit Sethi’s book, I Will Teach You To Be Rich, and Netflix show, How To Get Rich, provide practical guidance on gaining financial security and the importance of intentional spending on things that make you happy. I find it interesting that many wealthy people are uncomfortable spending money on luxuries for themselves, or on what Sethi calls, ‘Your Rich Life’.
I’ve learned that financial well-being is not about income level but rather effective fund allocation. Consider allocating 10% of your income to savings and 15% to investments like low-cost exchange-traded funds. Explore options like the S&P 500 or MSCI World, and consider tax-free ETFs. Consistent contributions over time can significantly impact your financial future.
Where are you on your financial journey? I encourage you to become knowledgeable and proactive with your savings from a young age.
Deep Muscle Relaxation with Creative Visualisation
Deep muscle relaxation combined with creative visualisation is a powerful technique for reducing stress and promoting inner peace. By guiding individuals through progressive muscle relaxation and imaginative visualisations this practice empowers the subconscious mind to induce a state of physical and mental tranquillity.
I use this technique to assist clients:
- manage chronic post-surgical pain
- manage arthritic pain
- improve sleep
- reduce stress
- enhance sports performance
When my children were born I used this method to manage the pain of natural childbirth without medication and to this day I use it to reset after each client and to relax at the end of the day.
Nourish Your Body and Mind
I have long understood the connection between nutrition and overall well-being. In the first edition of Stress Matters, I advocated for a balanced diet of unrefined carbohydrates, fresh fruits, vegetables and lean proteins.
While I briefly experimented with a low-carbohydrate, high-fat diet based on Professor Tim Noakes’ (now controversial) recommendations for type 2 diabetes, I ultimately returned to a plant-based diet because the low-carb, high-fat way of eating did not achieve the goal of reducing my glucose levels. Also, I simply love baking sourdough bread and eating sandwiches too much.
When exploring the science of gut microbiomes I recommend the work of Professor Tim Spector and Dr. William Davis. Their research emphasises the healing power of food over pharmaceutical drugs. They advocate for a diet that nourishes the gut microbiome by avoiding ultra-processed foods, sugars and grains. Instead, focus on a diverse plant-based diet that includes greens, colourful fruits and vegetables, seeds and nuts, and incorporate fermented foods like saltwater brine vegetables, Greek yoghurt and kefir.
Following these guidelines and staying informed about the latest studies can improve physical fitness, reduce stress and increase business productivity.
What are your eating habits and what of these recommendations can you take into your life?
Get Organized with Effective Time Management
A few years ago, Grant, a young entrepreneur, came for therapy because he was feeling stressed and overwhelmed. When he realised he was overworking and neglecting his family and personal well-being he decided to change his lifestyle and spend more time with his young children and ageing parents. Grant restructured his schedule and prioritised self-care, family time, business and studies. After a few weeks, he reported feeling more fulfilled, confident and empowered to say ‘no’ to unreasonable requests. This newfound balance freed up time for Grant to do things that were important to him.
The Stress Management Tool continues to be valuable for entrepreneurs who struggle to manage their time efficiently, helping them to avoid workaholism, burnout and what we call ‘hurry sickness’. I recommend using this tool to prevent procrastination and embrace a balanced lifestyle with time for hard work, play and periods of relaxation.
Creating and updating weekly task lists enables entrepreneurs to prioritise urgent tasks over others that are less important, ensuring that they are organised, prepared and ready to handle whatever comes their way. Getting to the bottom of a task list will give you a sense of achievement and competence that boosts self-confidence. With efficient time management and organisation, your business venture is likely to thrive. Time management also involves delegating tasks to trusted others where this is possible and appropriate. Setting up your digital devices to manage communication when you are taking a break is an acceptable and healthy practice. When people know when they can expect to hear back from you they are usually okay to wait for you to return a call or reply to a message or email.
Think about how you organise your time and what you can take from here to feel that you are managing your time better.
Stimulate Your Senses
Self-care often occurs naturally when you engage with your creative or intuitive mind. For instance appreciating music, art, nature or architecture shifts your focus from left-brain analysis toward right-brain creativity and intuition, promoting healing and relaxation.
Meditation, deep muscle relaxation, and massage are all effective ways to stimulate the senses. Massage, in particular, targets the largest sense organ: the skin. Interestingly, our sense of smell is the first to develop in the womb. Additionally, enjoying delicious food and indulging in soothing fragrances can be deeply relaxing. Sometimes I go into fragrance shops and just spend time smelling the wonderful aromas. Cooking and baking further engage your senses of touch, smell, and taste.
It is worth noting that many of the stress management techniques discussed in this article involve self-care, highlighting its importance for overall well-being.
Think about how you stimulate your senses for self-care and the impact this has on your business.
Take Out-of-town Breaks
Some clients seek far-off escapes to recharge their batteries, immersing themselves in foreign cultures and savouring unfamiliar cuisines. For them, an overseas getaway is a rejuvenating balm.
I find solace closer to home. A short stay in my Langebaan retreat on the West Coast is all I need to unwind. Even as I get onto the open road I begin breathing more deeply and can feel the stress of the city drain out of my feet. After a few days I return feeling like a new person; refreshed and revitalised.
Everyone’s ideal relaxation spot is different. Whether it’s a serene beach, a bustling city, or a quiet cabin in the woods, I encourage you to find your ideal spot to escape the daily grind.
NOTE: The content of this article is intended for informational purposes only and does not constitute professional psychological advice. Please consult with a licensed mental health professional for any concerns related to your mental health. Sensitive personal information should not be shared via social media